Understanding Google Analytics Ad Version Testing

Google Analytics Ad Version Testing

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If you’re using Google Analytics, and don’t quite understand what the Ad Version section means, the following guide should clear things up. In short, the Ad Version section is divided into three main sections: Overall Ad A/B Testing, Source Specific Testing, and Keyword Specific Testing.

Each section helps you determine the effectiveness of your ads, and when to improve them.

Here, we explain these sections in ‘easy-speak.’

Overall Ad A/B Testing

The Overall AD A/B Testing Report analyzes the effectiveness of your advertisements by evaluating how each brings in visits, pageviews, conversion rates, and money within a specified date range. Tracking the responses to your ads depends upon use of the Google Analytics Traffic Monitor (UTM Tags). Having this information will enable you to monitor the most profitable advertisements that bring visitors to your blog and if necessary, make an effort to attract even more visitors from advertisements that improve your marketing results.

Source Specific Testing

The Source Specific Testing Report itemizes the number of visits, pageviews, conversion rates, and monies earned from specific sources. Like the Overall AD A/B Testing Report, this report also depends upon the use of the Google Analytics Traffic Monitor (UTM Tags). Listed by medium, each source is identified as one of the following bracketed items:

• organic (free search engine listing)
• referring (referrals that are not associated with a campaign)
• not set (referrals that are not associated with a campaign variable)
• direct none (URLs typed into a browser’s address bar)

Having this information will enable you to monitor the most profitable sources that your visitors come from and if necessary, make an effort to attract even more visitors from sources that are proven to improve your marketing results.

Keyword Specific Testing

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The Keyword Specific Testing report shows the number of visits, pageviews, conversion rates, and monies earned from specific keyword ads. Like the Overall AD A/B and Source Specific Testing report, this report also depends upon the use of the Google Analytics Traffic Monitor (UTM Tags). Having this information will enable you to identify each profitable keyword ad and if necessary, make blog adjustments to create more.