Social Networking Trumps Traditional Traffic Strategies

Marketers Prefer Social Networking

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In yet another one of our unofficial polls, we discovered that social networking is the preferred method for bringing in website traffic. Paid advertising (banner advertising, PPC, etc.) comes in at second place, while purchased traffic ranks third.¹ The least preferred methods of attracting site traffic are SEM (search engine marketing) and distribution through freebie channels.

If you’re surprised, check out this set of search results which confirm what the poll above suggests. Then take a look at your own web stats to see where the bulk of your traffic comes from. If you don’t see the likes of Facebook, Twitter, Digg, or StumbleUpon listed, you’re not taking advantage of what has apparently become the de facto method of deliverance.

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Read this article to learn how and why social networking is important to your online business should you exhibit some resistance to the idea. Then read this article to learn how to socially network online the right way. Numbers only go so far, and they really only tell part of the story.

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Because as any one of the polled individuals will tell you, networking is an action — not a collection of digits. There’s a real art to getting results from this medium! Current events can be found in our Social Media Marketing News section.

External Resources:

1. The Social Networking Toolkit for Business
2. The Social Network Business Plan: 18 Strategies
3. Social Networking for Business: Choosing the Right Tools