Outsourcing Marketing (Book Excerpts)

Outsourcing Marketing

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Curious about outsourcing marketing? Our book, “Outsourcing Through RentACoder” explains it all. Below are a few selected snippets that describe its importance and why you, as an outsourcer, should care. For details, head on over to this page and order the book.

Outsourcing Through RentACoder (now, RentACoder) is a 418 page step-by-step user guide for entrepreneurs who want to reduce their workload and increase productivity at the same time.

Excerpts:

• The first type is the young aspiring marketing manager who’s bursting at the seams with big money saving ideas. She works for a nation-wide machinery company that sells engineering systems to the likes of Miyano, Tsugami, and Zeiss. (page 15)
• Did we miss anything? How about marketing, networking, phone calls, and transcription or translation? How about “you name it, you outsource it?” (page 61)
• In our experience, most buyers outsource product development rather than services. But there’s no real reason to assume services such as buzz marketing, PR, and everything else involved with increasing existing markets or creating new target markets couldn’t be outsourced through the site. (page 78)
• RentACoder offers five different wizards for each different type of job: software, graphic design, marketing, virtual assistant, and writing — and they all ask different types of questions, offer different suggestions, and provide different visuals. (page 197)
• So just how long does it take to write software, build a website, write a white paper, or set up an extensive marketing campaign anyway? There aren’t any set answers to these questions because each project is susceptible to any number of issues that could shorten or lengthen an ideal timeline (page 201)
• Provide the writer with information about the work that is required, that is target audience of the deliverables, style in which the same is to be written (i.e. marketing, educational, informational, technical, etc), in which it is to be presented (paper, blog, website, etc). (page 410) 

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Outsourcing Through RentACoder (now, RentACoder) is a 418 page, 7.44″ x 9.68″ paperback book, fully illustrated and filled with everything you could possibly need to successfully outsource your tasks the first time.

Inside, you’ll find a slew of outsourcing know-how, over a dozen online checklists, worksheets, and more. It also introduces an outsourcing roadmap exclusive to the RentACoder (now, RentACoder) website. Order it here.