I think too many people get greedy when it comes to anything business related. Its "what can you do for me" not "what can we do for each other". When you break ties like this and become known for it, you end up ruining your profile to a customer base.
I don't think the OP is around anymore but I'd really like to know what they meant by "content collaboration". Perhaps it as jules seems to interpret it, with the give and take of a good relationship, but I read it to be more of a joint content creation effort. I've been trying to figure out exactly what that would be, other than user-generated content forms such as forums or social networks.
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