Internet Self-Promotion: Time Wasted or Well-Spent
The question of how the web can help with promotion has dominated internet discussion since the first online click. But businesses quickly learned that effective web advertising provides low cost opportunities for huge sales. Some individuals, however, still weigh the merits of online self-promotion.
They wonder if time, resources, and energies dedicated to promoting themselves online will ever pay off. And anyone with one iota of experience can’t blame them. Self-promotion ain’t easy. It takes hard work, professional level design, use of strange SEO terminology, and surprisingly, some offline strategies. So there are serious questions to be answered at the outset.
What Say You?
Is your audience likely to be online? Do you have “something to sell” that’s marketable online? Are you willing to invest in an online professional for help with things like web design, copy, and site linkage? If these questions can (honestly) be answered in the affirmative, you’re looking at a good prospect for successful, online self-promotion.
The Rewards Are Amazingly Gratifying
Once you decide to campaign yourself to the world, you have to commit to that campaign patiently every day. However talented, interesting, brilliant, capable and fascinating you may be in your corner of the world, bringing what you represent to the universe will take constant tweaking over time.
When it’s all said and done, the rewards are amazingly gratifying. All it requires is your acceptance. So start here.
External Resources:
1. The Unselfish Guide to Self Promotion
2. Citizen Journalist: A Case Study on Using Blogs for Self-Promotion
3. Leading-Edge Lessons for Publicity and Marketing
