What to Expect

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Via OOH: Market research analysts devise methods and procedures for obtaining the data they need by designing surveys to assess consumer preferences. Trained interviewers usually conduct the surveys under a market research analyst’s direction.

By making recommendations to their client or employer, market research analysts provide companies with vital information to help them make decisions on the promotion, distribution, and design of products or services. Market research analysts also help develop advertising brochures and commercials, sales plans, and product promotions such as rebates and giveaways based on their knowledge of the consumer being targeted.

What to Pay

The market researcher with an impressive portfolio of work should earn about $32.14 an hour¹.  That’s an hourly savings of $9.73 compared to the market and survey researcher who is hired as a full-time employee with benefits².

¹Based on 2010 national estimates for this occupation (via U.S. Bureau of Labor Statistics.)
²Based on a total compensation cost of 30.3% (via EBRI.)

Who to Hire

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