What to Expect

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Via O*Net: Electronic commerce specialists collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format, collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks, and conduct online marketing initiatives such as paid ad placement, affiliate programs, sponsorship programs, email promotions, and viral marketing campaigns on social media websites.

They also optimize web site exposure by analyzing search engine patterns to direct online placement of keywords or other content, collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels, and communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations.

What to Pay

The electronic commerce specialist with an impressive portfolio of work should earn about $15.91 an hour¹.  That’s an hourly savings of $4.82 compared to the electronic commerce specialist who is hired as a full-time employee with benefits².

¹Based on estimates for this occupation (via O*Net.)
²Based on a total compensation cost of 30.3% (via EBRI.)

Who to Hire

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