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| Our Outsourcing News section points to what companies want you to hear. This article points to what they aren’t saying! |
You don’t have to be in the political arena to experience the same. Issue skirting, empty promises, and promising the moon can be an unfortunate part of business too — even in online outsourcing. That’s why we caution you to actively listen for what CEOs don’t say about issues that are not only important to you, but also important to the industry itself.
When there’s a growing demand for tighter website security, for example, and a service’s CEO remains mum, that’s cause for concern. When there’s a growing demand for secured payment protection and anti-fraud measures, and again, a service’s CEO ignores it, that too, is cause for concern. Money-back+guarantee%22″>>Money-back guarantees, a fair arbitration and feedback system… These are some of the things that should be important to you as an online outsourcer. So you have to wonder at some point, when these things aren’t made available (let alone, even addressed), whose interest is really being served?
Recognize and Then Act
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A failure to appreciate silence for what it really means can facilitate lackadaisical service. But you not only have to recognize it, you’ve got to act on it. That means thoroughly researching what a service brings to the table before signing on. It means checking forums, complaint sites, BBB records, and personal recommendations before setting up virtual camp. And it means registering with an outsourcing service that actually does address the issues important to you and the industry as a whole.
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