What Google’s New Algorithm Changes

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So you’ve heard about Google’s algorithm change, and you wonder how it’s going to affect your online marketing efforts. Well, join the crowd. Like you, thousands of netpreneurs depend on article marketing as a way to attract and keep traffic flowing to their websites. But Google’s response to recent spamming charges just put that dependency at risk.

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Article marketing, software marketing, and any other type of online marketing that distributes similar content to multiple channels is dying right before our eyes. And while many people may suggest this change is favorable, it could negatively affect your efforts as an outsourcing marketer. Here’s what you need to know and do to compensate your losses.

Understand the Impact

Plain and simple, Google’s algorithm change could lower the number of times your articles, software pad files, blog feeds, etc. get natural search exposure. And increasing the number and distribution of these things won’t help since this algorithm is designed to purposely hide them from search results. No distribution resource is immune, either. According to Sistrix, the domains that lost the most total visibility include:

(Source: http://searchengineland.com) See http://selnd.com/dJa7oE for additional sites.

Other sites suffering the same continue to trickle in. So if your outsourcing plans include (or included) any of the above or similar channels as dependable content distribution centers, you must accept the reality that (a) they’re no longer adequate, and (b) your own traffic will decrease as a result.

Restructure Existing Contracts

A Good Read: Google’s PageRank and Beyond: The Science of Search Engine Rankings

If you’re in the midst of an outsourced project that positions your content on an impacted site, either modify it so that it employs a completely different strategy, or simply cut your losses and exit the contract. Continuing on is a waste of time and money. This means putting an end to activities using things like:

• article re-writing
• article spinning
• mass distributing software pad files
• mass submitting plr articles
• mass distributing full blog feeds
• mass submitting classified ads
• mass submitting to bookmark sites
• mass submitting press releases

Be aware that service providers may not want to, or even be capable of complying with mid-contract changes, and in most cases, they don’t have to. Despite the fact that Google forced its changes on you, you cannot, in turn, force contract changes onto your provider.

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What you can do, is negotiate. Offer a resistant provider a higher payment, longer completion time, or a bonus for instance. With the right cards on the table, your provider(s) may continue working with you so that your outsourcing continues uninterrupted.

Focus on Your Site Now

It’s hard to say with any conclusiveness that online distribution is dead. It’s easy, on the other hand, to say with absolute clarity, focusing efforts on creating high quality products for your site, exclusively, will never die. So rebuild the traffic you may have lost (thanks to Google) with things like:

• strengthened on-site SEO efforts
• increased blog and forum comments
• stronger PPC campaigns
• well-researched advertising campaigns
• quality and relevant link exchanges
• guest blogging
• guest articles in respected magazines
• interviews in newspapers, on radio, etc.
• real conversations with people on Twitter, Facebook, and LinkedIn
• participating in industry-related mailing lists

With a little creative thinking, you could probably substitute three or more viable marketing strategies for each doomed strategy described above. You’ve got some real changes to make, but what’s fortunate is that they can all be outsourced. Current events can be found in our Google Panda News section.

Good luck!

External Resources:

1. Google’s PageRank and Beyond: The Science of Search Engine Rankings
2. Get Found Using Google, Social Media, and Blogs